Persuasion: Social Influence and Compliance Gaining (3rd Edition) by Robert H. Gass epub fb2 djvu
Author: | Robert H. Gass |
Title: | Persuasion: Social Influence and Compliance Gaining (3rd Edition) |
ISBN: | 0205462162 |
ISBN13: | 978-0205462162 |
Other Formats: | azw mbr docx lrf |
Pages: | 400 pages |
Publisher: | Allyn & Bacon; 3rd edition (June 21, 2006) |
Language: | English |
Size EPUB version: | 1301 kb |
Size FB2 version: | 1894 kb |
Category: | Other |
Subcategory: | Humanities |
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Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this book takes the reader from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this book involves the reader by providing information and real-life examples with which they can easily identify.