Television and New Media: Must-Click TV by Jennifer Gillan epub fb2 djvu
|Title:||Television and New Media: Must-Click TV|
|Other Formats:||txt lit doc mbr|
|Publisher:||Routledge; 1 edition (August 30, 2010)|
|Size EPUB version:||1662 kb|
|Size FB2 version:||1760 kb|
Free Download links
- 1662 downloads at 19 mb/s
- 1760 downloads at 23 mb/s
- 1521 downloads at 14 mb/s
We watch TV on computers, phones, and other mobile devices; television is now online as much as it is "on air." Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book examines the ways that television programming has changed―transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through a combination of transmedia marketing and storytelling. Television studios strive to keep their audiences in constant interaction with elements of the show franchise in between airings not only to boost ratings, but also to move viewers through the different divisions of a media conglomerate.
Organized around key industrial terms―platforming, networking, tracking, timeshifting, placeshifting, schedule-shifting, micro-segmenting, and channel branding this book is essential for understanding how creative and industrial forces have worked together to transform the way we watch TV.