Yoga Inc: A Journey Through The Big Business Of Yoga pdf epub fb2

Yoga Inc: A Journey Through The Big Business Of Yoga by John Philp epub fb2 djvu

Author: John Philp
Title: Yoga Inc: A Journey Through The Big Business Of Yoga
ISBN: 0670068438
ISBN13: 978-0670068432
Other Formats: lit txt azw lrf
Pages: 256 pages
Publisher: Viking (March 3, 2009)
Language: English
Size EPUB version: 1432 kb
Size FB2 version: 1671 kb
Category: Health, Fitness & Dieting
Subcategory: Exercise & Fitness

Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secular—and who is cashing in? Yoga Inc. examines the trends now sweeping the industry, from large “McYoga” chains to yoga tournaments to high-profile yogis like Bikram Choudhury. Yoga Inc. asks: Can yoga survive with its good karma intact?

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