Inspiration: Capturing the Creative Potential of Your Organization pdf epub fb2

Inspiration: Capturing the Creative Potential of Your Organization by Nicholas Ind, Cameron Watt epub fb2 djvu

Author: Nicholas Ind, Cameron Watt
Title: Inspiration: Capturing the Creative Potential of Your Organization
ISBN: 1403920583
ISBN13: 978-1403920584
Other Formats: rtf doc mobi lit
Pages: 256 pages
Publisher: Palgrave Macmillan (June 14, 2004)
Language: English
Size EPUB version: 1766 kb
Size FB2 version: 1817 kb
Category: Business & Money
Subcategory: Management & Leadership

This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

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