Service Quality: New Directions in Theory and Practice pdf epub fb2

Service Quality: New Directions in Theory and Practice by Roland Rust, Richard L. Oliver epub fb2 djvu

Author: Roland Rust, Richard L. Oliver
Title: Service Quality: New Directions in Theory and Practice
ISBN: 0803949200
ISBN13: 978-0803949201
Other Formats: mbr azw lit lrf
Pages: 294 pages
Publisher: SAGE Publications, Inc; 1 edition (November 15, 1993)
Language: English
Size EPUB version: 1480 kb
Size FB2 version: 1894 kb
Category: Business & Money
Subcategory: Marketing & Sales

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.

Related EPUB FB2 books to Service Quality: New Directions in Theory and Practice by Roland Rust, Richard L. Oliver
After the Sale: How to Manage Product Service for Customer Satisfaction and ...
After the Sale: How to Manage Product Service for Customer Satisfaction and ...
Six SIGMA and the Quality Toolbox
Six SIGMA and the Quality Toolbox
Quality: Sustaining Customer Service ("Sunday Times" Business Ski ...
Quality: Sustaining Customer Service ("Sunday Times" Business Ski ...
Service Management and Operations (2nd Edition)
Service Management and Operations (2nd Edition)
Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Serie ...
Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Serie ...
Customer Service: How to Achieve Total Customer Satisfaction
Customer Service: How to Achieve Total Customer Satisfaction
The Customer Service Activity Book: 50 Activities for Inspiring Exceptional ...
The Customer Service Activity Book: 50 Activities for Inspiring Exceptional ...
ADV SER MAR MAN V 5 (Advances in Services Marketing and Management) (Advanc ...
ADV SER MAR MAN V 5 (Advances in Services Marketing and Management) (Advanc ...
Service Quality Improvement: The Customer Satisfaction Strategy for Health ...
Service Quality Improvement: The Customer Satisfaction Strategy for Health  ...
Current Issues and Development in Hospitality and Tourism Satisfaction
Current Issues and Development in Hospitality and Tourism Satisfaction
Guide to Customer Service Teams: Nine Steps to Improving Productivity and S ...
Guide to Customer Service Teams: Nine Steps to Improving Productivity and S ...
Quality of Service in Telecommunications (Iee Telecommunications Series 39)
Quality of Service in Telecommunications (Iee Telecommunications Series 39)