Why We Buy: The Science of Shopping pdf epub fb2

Why We Buy: The Science of Shopping by Paco Underhill, Rick Adamson epub fb2 djvu

Author: Paco Underhill, Rick Adamson
Title: Why We Buy: The Science of Shopping
ISBN: 0739341928
ISBN13: 978-0739341926
Other Formats: lrf mbr docx doc
Pages: -
Publisher: Random House Audio; Unabridged edition (April 10, 2007)
Language: English
Size EPUB version: 1587 kb
Size FB2 version: 1704 kb
Category: Business & Money
Subcategory: Marketing & Sales

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

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