Qualitative Methods in Business Research (Introducing Qualitative Methods series) pdf epub fb2

Qualitative Methods in Business Research (Introducing Qualitative Methods series) by P Eriksson, Anne Kovalainen epub fb2 djvu

Author: P Eriksson, Anne Kovalainen
Title: Qualitative Methods in Business Research (Introducing Qualitative Methods series)
ISBN: 1412903165
ISBN13: 978-1412903165
Other Formats: lrf docx mbr txt
Pages: 352 pages
Publisher: SAGE Publications Ltd; 1 edition (April 14, 2008)
Language: English
Size EPUB version: 1324 kb
Size FB2 version: 1692 kb
Category: Business & Money
Subcategory: Management & Leadership

Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.

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