The National Fabric: Fashion, Britishness, Globalization (Dress, Body, Culture) pdf epub fb2

The National Fabric: Fashion, Britishness, Globalization (Dress, Body, Culture) by Alison Goodrum, Joanne B. Eicher epub fb2 djvu

Author: Alison Goodrum, Joanne B. Eicher
Title: The National Fabric: Fashion, Britishness, Globalization (Dress, Body, Culture)
ISBN: 1845201868
ISBN13: 978-1845201869
Other Formats: lrf mobi txt lrf
Pages: 256 pages
Publisher: Berg Publishers (September 1, 2005)
Language: English
Size EPUB version: 1516 kb
Size FB2 version: 1389 kb
Category: Arts & Photography
Subcategory: Graphic Design

British fashion is characterized by oppositions: punk versus pageantry, anarchy versus monarchy, Cool Britannia versus Rule Britannia. Why has British fashion come to be so contradictory? How are these contradictions employed to 'sell British'? What do they mean for consumers who 'buy British'? Through an examination of iconic fashion companies Paul Smith and Mulberry, The National Fabric provides telling insights into the culture of contemporary fashion and the dilemmas of 'going global'. Goodrum argues that 'Britishness' is characterized less through a particular look than through its ambiguities. She shows how the apparently straightforward and economically-driven process of globalizing British fashion is, in fact, far more culturally nuanced and locally embedded than has previously been suggested. In examining the interplay between fashion and Britishness, Goodrum redresses a longstanding omission in fashion theory, which has been preoccupied with class, gender and race rather than with national identity.

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